audience research

Audience research is important because without an audience to watch a film there is no need to make a film that will cost millions of dollars or pounds, because there will be no chance of it winning an award if the effort was not put in to find out what the most popular film genre is out there.

For audience research the people  are labeled,  they are labeled in the demographics table.
Grade- Class- Description
A- Upper middle- Higher managerial, administrative or professional. (Doctors/Lawyers)
B-Middle-Intermediate managerial, administrative or professional. (Teachers)
C1-Lower Middle- Supervisory or clerical, junior managerial, administrative or professional. (office/ Nurses)
C2- Skilled Working- Skilled manual workers. (White Collar)
D- Working- Semi-skilled and unskilled workers manual workers. (Blue Collar)
E- Lowest level of substance- Casual workers, unemployed, state pensioners, students.

Audience Theory
Two Step Flow Model
http://www.utwente.nl/cw/theorieenoverzicht/Levels%20of%20theories/macro/Two-Step%20Flow%20Theory.doc/

Bibliogarphy
www.utwente.nl